The world of viral videos has taken the world by storm…..virally!  What was a simple home video yesterday is a 10 million hit monster today.  More and more companies are trying to figure out how to capture that lightening in a bottle and why not – distribution is free!  Just wave the good old magic wand and voila!

Well it’s not quite that easy although viral videos do have an element of ease to them, there is no guarantee of success.   So how do you guarantee success?  The answer is, quite simply, you don’t.   Not unlike traditional advertising, creating a viral video takes some extremely creative people and a little bit of know how. 

We analyze and breakdown all the elements of successful viral videos and we apply creativity.  Understanding these rules gives us a great advantage to getting your video to go viral.

CRM Starts with some very basic rules regarding viral videos: 
Engage - steal and direct attention
Stylize - create novelty, experience and wonderment.  Stare into the fire
Harmony - Create a resonance with the viewer
Convert Engagement - Turn interest into consideration, consideration to preference, preference to action and action to advocacy, move the viewer up the ladder.
Impact - Have a lasting impression. Entertain and/or enlighten

But it’s not just about the basics.  It’s also about understanding the change in the way people interact with your brand. 

In today’s world the customer’s relationship with a brand isn’t the same old relational model it once was.  The web has added “peer reviews”, “recommendation by friends” and “user generated content” to the mix.  Viral marketing uses these elements as strengths rather then a weakness.  A great viral marketing campaign can actually help cull out the competition by using these new elements instead of ignoring them.

CRM Studios has the creative brain melting power to see the strategy, design the video and implement your next success.  Give us a call or send us an email and we will be happy to discuss the options with you.